Wall Street's value has risen ten-fold in the past eight years, even from the height of the dotcom boom.
Or rather, the pulling power of the world's best-known financial thoroughfare has gone through the roof.
At an auction of internet domain names on Friday, "Wallstreet.com" is expected to fetch at least $10m.
Last time the domain came on the market, in 1999, when information technology stocks were riding high and the smallest bridge between the online and financial worlds was thought to be paved with platinum, Wallstreet.com raised a then record price of $1m (£617,000 at contemporary values).
